Rate My Ad Script
Get instant AI feedback on your video ad script. Find out what's working and what needs improvement.
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Analysis Results
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How We Score Your Video Ad Script
Our AI analyzes your script across 6 key dimensions that determine video ad performance: hook strength, message clarity, emotional appeal, authenticity, call-to-action effectiveness, and length/pacing. Each category is weighted based on its impact on viewer engagement and conversion.
The hook (first line) carries the most weight because it determines whether viewers stop scrolling. We look for attention-grabbing patterns like questions, bold statements, and "POV" openers that have proven to increase watch time.
Beyond scoring, we provide specific, actionable feedback on what's working and what to improve. Our recommendations are based on analysis of thousands of high-performing video ads across TikTok, Instagram, and YouTube.
What Makes a High-Scoring Script
🎣 Hook Strength (25%)
Strong openers that stop the scroll. Questions, bold claims, and "POV" formats score highest.
đź’Ž Message Clarity (20%)
Clear benefits and cause-effect connections. Viewers should instantly understand the value.
❤️ Emotional Appeal (15%)
Words that evoke feelings—transformation language, pain points, and aspirational outcomes.
🎯 Authenticity (15%)
Personal stories and genuine tone. "I was", "honestly", and first-person narrative score well.
Frequently Asked Questions
How accurate is the ad script scoring?↓
Our scoring is based on patterns found in high-performing video ads, but it's a guide, not a guarantee. A high score indicates your script follows proven best practices. Always A/B test your ads to validate performance.
What score should I aim for?↓
Aim for 70+ to have a solid script ready for testing. Scripts scoring 80+ typically include all the key elements of high-converting ads. Below 50 suggests significant improvements are needed.
What's the ideal length for a video ad script?↓
Most high-performing video ad scripts are 50-150 words (15-60 seconds when spoken). Shorter scripts work for awareness, while longer scripts allow for more storytelling and persuasion.
Is this ad script analyzer free?↓
Yes, Rate My Ad is completely free. Get instant AI feedback on unlimited scripts without any signup required.