Definition
UGC brief
A UGC brief is a clear instruction set that tells a creator (or AI workflow) exactly what to say, show, and emphasize in a UGC-style ad.
What it means
A good UGC brief includes: audience, angle, hook options, must-say points, proof requirements, banned claims, shot list, and CTA. It exists so you can reproduce winning patterns at scale without creative drift.
Why it matters
- Briefs turn one-off creative into repeatable systems.
- They reduce wasted iterations and inconsistent outputs.
How to improve it
- Write briefs per angle (not per product only).
- Include a shot list and the exact CTA wording.
- Add “do/don’t” and compliance constraints explicitly.
Common mistakes
- Briefs that are too vague to reproduce a good ad.
- No proof guidance (what should be shown on screen?).
Related terms
Apply this with free tools
Use August Ads tools to generate better hooks and scripts, then test variants: